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Discoverability
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Insights for the agent discovery layer

Guides, frameworks, announcements, and talks from AgentDiscoverability.com
GuideChatGPT Plugin Organic Discovery

Guide

ChatGPT Plugin discovery is live: how to get your Plugin suggested in 2026

After OpenAI DevDay 2026, ChatGPT suggests Plugins inside the conversation, at the moment a user is ready to act. Here's how ChatGPT Plugin discovery works, what decides which Plugins get suggested, and how to get yours into the Plugin picker.

Sep 29, 202612 min read
GuideClaude Connector Organic Discovery

Guide

How to get your Claude Connector organically discovered

How to measure, diagnose, improve and verify whether Claude presents your Connector for the customer prompts that matter.

Aug 3, 20264 min read
GuideWhat are Google connected apps?

Guide

What are Google connected apps?

Google is bringing third-party apps into AI Mode in Search, starting with Instacart, Canva, and YouTube Music.

Jul 20, 20262 min read
GuideWhat is a ChatGPT Plugin?

Guide

What is a ChatGPT Plugin?

ChatGPT's App Directory has moved to the Plugin Directory. Here's what Plugins contain and what this means for organic discovery.

Jul 12, 20264 min read
GuideClaude Organic Discovery

Guide

Claude turned on organic Connector discovery: what changed and how to act

Apps are now surfacing inside Claude conversations at the exact moment a user expresses intent. This guide breaks down what's changed, the patterns we're seeing emerge, and how to optimize for it.

Apr 24, 202616 min read
GuideSeven principles for designing MCP apps

Guide

Seven principles for designing MCP apps

Seven practical principles for building ChatGPT Plugins and MCP apps that the model actually invokes, grounded in enterprise work and an in-depth analysis of 316 live apps covering 2,178 tools.

Apr 21, 202611 min read
AgentDiscoverability.com invited to CNBC Converge Live roundtable in Singapore

Announcement

AgentDiscoverability.com invited to CNBC Converge Live roundtable in Singapore

AgentDiscoverability.com will take the stage at CNBC Converge Live in Singapore on April 23rd, 2026, joining a closed-door roundtable on AI for real business results.

Apr 15, 20263 min read
FrameworkMCP Discovery Framework

Framework

The MCP App Discoverability Framework

A framework for MCP discoverability: three foundations and two measurement layers that decide whether AI agents find and choose your product.

Mar 20, 20269 min read
GuideChatGPT Plugin Discoverability Guide

Guide

The Complete Guide to ChatGPT Plugin Discoverability

A practical playbook for getting your ChatGPT Plugin found, grounded in official documentation and real-world testing.

Jan 15, 20268 min read
GuideBe the product AI assistants choose

Guide

Your product can now be discovered and used inside ChatGPT and Claude

AI assistants now have product directories and can surface relevant products inside a conversation when a customer asks for help.

Aug 23, 20268 min read
If the LLM Can't Find You, You Don't Exist

Talk

If the LLM Can't Find You, You Don't Exist

Talk at MCP Dev Summit, New York

A MCP Dev Summit talk on discoverability for MCP Apps, ChatGPT Plugins, and agent-led distribution.

Apr 29, 20261 min read
Principles for Designing MCP Apps

Talk

Principles for Designing MCP Apps

Talk at MCP Dev Summit, New York

A practical talk on the principles behind MCP Apps and ChatGPT Plugins that actually get invoked.

Apr 28, 20261 min read
The MCP App Discoverability Framework

Talk

The MCP App Discoverability Framework

Talk at MCP Connect Day, Paris

A framework walkthrough for understanding static and dynamic discovery across AI clients.

Apr 27, 20261 min read
AgentDiscoverability.com has been invited to speak at MCP Dev Summit in New York

Announcement

AgentDiscoverability.com has been invited to speak at MCP Dev Summit in New York

AgentDiscoverability.com will take the stage at MCP Dev Summit in New York on April 2nd, 2026 - one of the most prestigious MCP events globally, run by the Linux Foundation.

Feb 23, 20264 min read
AgentDiscoverability.com invited by Statista CTO to give talk on Intent-based Web

Announcement

AgentDiscoverability.com invited by Statista CTO to give talk on Intent-based Web

AgentDiscoverability.com presented the Intent-Based Web thesis at Statista HQ in Hamburg, exploring how conversational AI is replacing traditional search and app store discovery.

Feb 23, 20264 min read
Talk at MCP Connect Paris - If the LLM Can't Find You, You Don't Exist

Announcement

Talk at MCP Connect Paris - If the LLM Can't Find You, You Don't Exist

AgentDiscoverability.com took the stage at MCP Connect Day in Paris - a gathering of 200+ builders and enterprises shaping the future of MCP and ChatGPT Plugins - to present on one of the ecosystem's most overlooked challenges: discoverability.

Feb 23, 20265 min read
AgentDiscoverability.com is speaking at MCP Connect Day in Paris

Announcement

AgentDiscoverability.com is speaking at MCP Connect Day in Paris

AgentDiscoverability.com is speaking at the MCP Connect Day in Paris February 5th, 2026

Jan 14, 20262 min read