Agent Tool Optimization: the new practice of getting your product discovered and used by agents
AEO optimizes for the citation in an answer. ATO optimizes for your tool being found, picked and called. In this research we explain the fundamental differences and mechanisms between optimizing for answers, ads, and the tools agents call (connectors and plugins), and how to improve your Plugin/Connector discovery.. An early look at both stores, built from our daily tracking: growth, the category map, capabilities, and what it means for getting your product discovered.
10 min read
Read the reportStore sizes are live, tracked daily. Prompt figures are from our Research Lab, 12 Sep to 12 Oct 2026, free accounts in the US. New reports are added here as we publish them.

