Agent
Discoverability
Talk

The MCP App Discoverability Framework

A framework walkthrough for understanding static and dynamic discovery across AI clients.

About this talk

A walkthrough of the MCP discoverability framework: three foundations (be findable, deliver value, be loved) and two measurement layers, static discovery and dynamic discovery, across AI clients.

Key points from “The MCP App Discoverability Framework”

  • Static discovery asks whether users find you for the keywords that matter.
  • Dynamic discovery asks whether you win the prompts that matter.
  • Registry presence, tool metadata, performance and engagement all feed the same optimize-and-measure cycle.

Prefer to read? The MCP discoverability framework covers the same ground in writing.