For ChatGPT Plugin Teams

Become the plugin
ChatGPT chooses.

Turn your ChatGPT Plugin into a growth channel for your product. Track organic mentions, plugin recommendations and competing ads. Review MCP changes that help ChatGPT find and choose your product.

Will agents recommend your product?

ChatGPT needs to use a plugin

MCP Discoverability Score

How often do agents surface your product for relevant requests?

Example scoreBooking.comChatGPT Plugin

Free to check. No account required.

Customer story

Navigating the OpenAI ecosystem with Statista.

The platform

See how ChatGPT finds your plugin.
Improve it. Measure the results.

Our agents monitor how ChatGPT discovers your plugin and prepare MCP improvements for your team to review.

See when agents organically surface your connector or plugin versus your competitors.

Illustrative data

DirectBookerHotel booking

ChatGPT Discoverability Score

62/ 100Competitive

#1 of 5 · picked in plugin recommendations

Recommendations: 200
Picked: 124 / 200
Avg. position: 1.5

Organic discovery

Recommendation trend

Last 28 days

DirectBooker

Booking.com

Expedia

trivago

Tripadvisor

Picked ÷ plugin recommendations × 100. Each point is a rolling sample.

Your competitive set

Standings

Latest sample

Brand	Score	Position
1DirectBookerYou	62 / 100	1.5
2Booking.com	53 / 100	1.4
3Expedia	28 / 100	1.2
4trivago	26 / 100	2.4
5Tripadvisor	7 / 100	3.1

One recommendation can include multiple brands. Position is average shortlist rank; lower is better.

Organic recommendations

Know when ChatGPT suggests your plugin.

See which customer requests lead ChatGPT to suggest installing your plugin, and where a competitor’s plugin is suggested instead.

ChatGPT

Example conversation

Customer

Create a short video for my product launch.

ChatGPT needs to use a plugin.

HiggsfieldEvery image and video model

Not nowInstall

Product visibility

Mentions, plugin suggestions and ads, in one place.

Track when ChatGPT mentions your product, suggests installing your plugin and whose sponsored ads appear alongside the answer, for the prompts you care about.

ChatGPTExample conversation

Set up shared tracking with owners, statuses and reminders when things stall.

1Brand mention

I found a good fit: monday.com can provide the shared board with owners, statuses, due dates, and team-updated fields.

2MCP recommendation

ChatGPT needs to use a plugin

monday.comManage projects, tasks & CRM

Not nowInstall

3Sponsored ad

ClickUpAd

Keep every project on track

Manage tasks, owners and team workflows in one place.

Agent Discoverability · VisibilityYour dashboard

ChatGPTThis response

Signal	Brand	Result
1Brand mention	monday.com	Mentioned
2MCP recommendation	monday.com	Recommended
3Sponsored ad	ClickUp · ChatGPT only	Displayed

Persona-based discovery

See how different ChatGPT users discover your plugin.

Run general discovery tests or create personas with memory in ChatGPT. Compare when each persona finds your plugin or a competitor’s.

Same category. Different context.Personas with memory

Business traveller

Memory context

Direct ratesloyaltyflexibility

Find a hotel near my meetings.

Group organiser

Memory context

Several roomsbudgetavailability

Where can I book rooms for our team?

Compare general discovery with persona context.

Competitor intelligence

See when a competitor’s plugin is suggested instead.

Compare your plugin with competitors across prompts and personas. Follow changes to their MCP descriptions and tools.

Example tracking

monday.com
HubSpot
Actively Tracking
Asana

Competitor updateNew

HubSpot added a tool

Compare the description and capabilities.

Slack

Opportunities and improvements

Keep improving your plugin’s MCP.

Our agents draft improvements to your plugin listing, tool names and descriptions. Review each change, approve what ships and measure the results in ChatGPT.

Example drafts

Long description update
Tool name alignment
Tool ordering

Short description updateDraft ready

Make project and task management explicit

Update the connector description with the project, task and status language agents use in relevant requests.

Suggested description

Manage projects, track tasks and share status updates.

Finding: Project & task language
Review focus: Existing capabilities

From discovery to improvement

How it works

Customer intentsCompetitors

Your MCP

Personas + memoryMCP logs

01 / CONNECT

Connect and set your priorities

Connect your product’s MCP and choose the customer needs and competitors to track.

Missed recommendationCompetitor chosenMissing capability

02 / DETECT

Find discovery gaps

See when agents overlook your product or choose a competitor.

Discovery AgentCompetitor Agent

MCP Improvement Agent

03 / IMPROVE

Our agents prepare improvements

Our agents investigate missed recommendations and draft improvements to your product’s MCP.

Draft readyClarify when to use this tool

Update the tool description to match relevant customer requests.

Related discovery findingsReview draft

Review Release Retest

04 / REVIEW

Review drafted improvements

Review each change, approve what ships and see how your product’s discovery results change.

↶ Every result feeds the next improvement.Sign up

FAQs

Questions from ChatGPT Plugin Teams

Everything you need to know before you get started.

Read the methodology

What does Agent Discoverability do for plugin teams?

It monitors how ChatGPT discovers your product through its plugin. Our agents identify missed opportunities, prepare MCP improvements for your team to review and track discovery results after release.

Can I see which ads appear in ChatGPT?

Yes. See whose ads appear for your tracked prompts, alongside organic answers and plugin suggestions.

Can I test general discovery and personas with memory?

Yes. Run general discovery tests in ChatGPT or create personas with memory reflecting your target customers. Compare how your plugin is discovered in different customer contexts.

What can it improve in my plugin?

MCP descriptions, tool descriptions and parameter guidance, plus new MCP tools that expose capabilities your product already supports. Each proposed change comes with supporting evidence and discovery tests to check its effect.

Does it publish changes automatically?

No. Changes go through your team’s review and release workflow. You control what is approved and shipped.

What does the Discoverability Score mean?

It measures how often your plugin makes the shortlist in eligible ChatGPT test conversations. It’s specific to the platform and prompts being measured. See the methodology for the full definition.