Agent Discovery Optimisation · ADO

Get your product discovered and used inside ChatGPT, Claude, Gemini, and Codex

Track, analyze, and improve whether your ChatGPT App or Claude Connector gets discovered, ranked, and used in the right conversations.

Demo: a user asks an AI assistant for help. The assistant searches apps for the job, considers several brands, picks one, renders its widget, and completes the task the user chooses. Switch the demo industry with the buttons below it.

Trusted by world-leading companies

StatistaLucidMitchells & ButlersManpowerGroupStellantisPeugeot MotocyclesMend.io
The moment of intent

Your products and services can now be found at the exact moment of intent.

Customers now ask ChatGPT, Claude, and Gemini what to buy, book, and use, and to take action on their behalf. The agent can discover a relevant product, choose it, and use it inside the conversation.

The discovery problem

If agents can’t discover you, you’re invisible.

Building an AI app is only the start. If you don’t optimize it for discovery, agents won’t retrieve or choose it—they’ll choose a competitor instead.

No discovery. No selection. No value.

Features - The Agent Discovery System

Build the app. Win the intent.Become the product agents choose.

Four connected Agent Discoverability product capabilities

  1. 01Agent-ready Integration

    Make your product callable by agents.

    Give agents a clear, useful Integration so customers can discover and use your product in ChatGPT, Claude, Gemini, and beyond.

    Discuss your Integration

    Agent-ready

    Tripline Integration

    Live
    Search stays
    Build itinerary
    Save trip

    Available wherever customers ask

    ChatGPT
    Claude
    Gemini
    Website
  2. 02Intent Design

    Design the Intents you want to win.

    We identify the questions, needs, and actions that matter to your customers, then turn them into measurable Intents and Prompts your app is designed to win.

    Design your target Intents

    Target Intent

    Plan a weekend beach trip

    12 Prompts
    Weekend travelerHigh value

    Find a quiet beachfront hotel for two next weekend, with a pool and restaurants nearby.

    Plan a three-night beach break under £250 a night, somewhere easy to reach from the airport.

    Where should we stay for a relaxed weekend by the sea with late checkout and great reviews?

    Build and measure this Intent
  3. 03Discoverability Tracking

    Know when agents choose you.

    We test your target Prompts across the platforms that matter, showing where you rank, how often agents select you, which Prompts you are winning, and where competitors are being chosen instead.

    Measure your performance

    Prompt run

    Find me a beachfront stay for next weekend

    ChatGPT
    #1

    Booking.com

    Hotels, homes and more

    #2

    Tripline

    Selected for this Prompt

    #3

    Expedia

    Travel and stays

    Selection rate

    38%+8%
  4. 04Discovery Optimization

    Climb the rankings for your target Intents.

    Our optimization algorithm learns from real discovery, ranking, and selection data to recommend the app, metadata, and Intent changes most likely to help agents choose you more often.

    Improve your ranking

    Recommended change

    High impact

    search_stays

    Rewrite this tool description so agents know exactly when to invoke it.

    Before

    Search available stays.

    After

    Find and book beachfront stays for short trips.

    Matches 9 more target Prompts

    Target Intent

    Beach trips

    Selection lift

    +18%

    Expected rank

    #4 → #2

The AI Discovery Loop

Our system constantly improves how agents discover your app.

We measure where you appear, diagnose what holds you back, make targeted improvements, and prove what increases selection and usage.

How the AI Discovery Loop works

1Measure

Run your brand through real agent prompts across every major assistant.

Check your score

Get your Discoverability Score

Measure how often agents discover and select your product, where competitors rank ahead, and what could help you close the gap.

  • Measure your visibility
  • Rank against your competitors
  • Prioritize your next improvement

Example result

What your score reveals

Expedia

Claude Connector

Live
68/100

Discoverability Score

C

Discoverable

Discoverability grade

#4 of 9 in Hotel Search & Booking

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Evidence behind the score

Built on real prompts.Powered by proprietary discovery evidence.

A verified Claude Run record with a readable capture timeline and tightly stacked privacy-safe evidence cards

Every result traceable

to the prompt, platform, model, and response

+91,000

Runs captured and archived

Every change measurable

against the same discovery baseline

Testimonial

Quotes from our customers

Thank you to the team for guiding us successfully through the OpenAI ecosystem and its internal mechanisms for integrating, distributing and promoting 3rd party apps. This was instrumental for tailoring our data offering to the opportunities and prerequisites in a massively growing ecosystem.
Ingo SchellhammerIngo SchellhammerCTO, StatistaStatista
Talks

Built by the leading voices in Agent Discovery

Watch our recent talks

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Get ahead of the competition

See where you rank, who appears above you, and what to improve to appear above your competitors in organic connector discovery.

FAQ

Get answers to the most common questions about agent discovery optimization.

What is Agent Discovery Optimisation?

ADO is the discipline of making your product discoverable, understandable, selectable, and invokable by AI agents when users ask for help.

Which platforms have organic app discovery now?

The immediate surfaces to watch are ChatGPT Apps and Claude Connectors. We track where agents surface Apps or Connectors naturally in conversation, where they appear in selectable lists, and which competitors are shown instead.

What changes as Claude opens up connectors?

As Claude makes MCP-backed connectors easier to add and discover, teams need more than an integration. They need metadata, docs, trust signals, and tool descriptions that help Claude know when to choose them.

Can we use this before our app is fully listed?

Yes. The most useful early signal is often what agents misunderstand or cannot find yet, so you can fix docs, metadata, integrations, and marketplace copy before launch.

What are private connector registries?

They are host-controlled directories inside LLM products where apps or connectors can be made available to users, teams, or workspaces. They are not public web search indexes; discovery depends on platform-specific names, descriptions, permissions, tools, and MCP metadata.

Are these just MCP servers?

Not exactly. MCP is the standard that lets tools and context connect to AI systems. A ChatGPT App or Claude Connector is the product surface inside the host platform that lets an agent discover, select, and use those capabilities.

How do you measure rank and recommendations?

We run prompt sets, capture the agent response, record whether your connector appears, where it ranks, whether it reaches top-1 or top-3, and which competitors appear above you.

Do you show the evidence behind each score?

Yes. Each metric links back to the prompt, platform, model, response, captured run, and reasoning used to classify the result.