AI enablementOpen case study
Turning AI curiosity into a company-wide operating system
Noetic
Turned fragmented experimentation into company-wide AI adoption with the skills, systems, and confidence to use it every day.
They trust us
Why This Matters Now
In this new world, your customers are agents, not humans.
Every platform shift creates a new distribution channel. In the agent era, people ask ChatGPT, Claude, and other agent products for outcomes, and the agent decides what to surface, call, and trust. Your product stops being just a destination and becomes a capability.
Usage across these platforms becomes massive, but being in the stores (ChatGPT App Store, Claude Connector Store, etc.) is not enough. The companies that win are the ones agents trust and find organically at the highest moment of intent.
Be legible
Agents can quickly understand what your capability does and when it matters.
Be selected
You win the decision inside real prompts and live agent workflows.
Be trusted
Strong outcomes compound into repeat usage, memory, and recommendation.
Join the teams preparing to win agent-led discovery
Win Agent Discovery
Agent discovery optimisation happens inside the major clients. We make your company legible to agents, improve how often you are surfaced and selected, and keep compounding that performance as the interfaces evolve.
Step 1
Build The Surface
We turn your product into a capability agents can understand and use across the major clients, registries, and workflows.
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Step 2
Win The Query
We run conversational tests and optimize for agent discovery so your company is surfaced, selected, and trusted at the moment of intent.
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Step 3
Scale The Outcome
We monitor performance over time and continuously improve how often agents choose you as models, prompts, and interfaces evolve.
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Use cases
Client Work
Ghost Team in action
A selection of recent work across agent discovery, agent builds and AI enablement, showing how Ghost Team are helping companies become AI ready and discovered in an agent-shaped internet.
Embedded advisoryOpen case study
AI-first operating leverage for a services business under pressure
MintHC
Helped MintHC operate ahead of the market by turning AI into a leadership advantage, not just another tool.
Deal intelligenceOpen case study
Agents running qualification, enrichment, and deal intelligence in the background
Magnus Invest
Reduced qualification time, captured every lead, and turned a manual deal pipeline into a scalable operating system.
Search-everywhereOpen case study
A discovery engine built for Google, AI Overviews, ChatGPT, Claude, and beyond
2050Cards
Cut content costs, increased output, and built a discovery engine that compounds across Google and agent-led search.
LinkedIn discoverabilityOpen case study
A compounding content system for the feed that decides who gets found
Nicholson Glover
Turned LinkedIn into a compounding discovery surface that cuts manual work and helps the firm get seen by the right market.
Hear the thesis from the stage.
Talks from the Co-founders of Ghost Team at MCP Dev Summit in New York on agent-led discovery, MCP apps, and what it takes to be surfaced in the new interfaces.
If the LLM Can't Find You,You Don't Exist
Discoverability for MCP, MCP Apps and ChatGPT Apps.
Building ChatGPT Apps:Principles for a New Kind of Interface.
A practical look at how to design app experiences for conversational interfaces, tool use, and agent workflows.
How We Deliver Results
We operate like an embedded agent-discoverability team: strategy, build, launch, testing, and enterprise AI acceleration in one engagement.
- Conversation and workflow mapping
- Widget and app interaction design
- Query-to-conversion journey planning
- Authentication and secure access
- Structured data and tool design
- API integrations and logic flows
- Platform launch support and submission readiness
- Conversational testing and optimization loops
- AppDiscoverability.com monitoring and insight workflows
- Ongoing intelligence on platform changes
Outcome Strategy
We map the highest-value agent journeys, target prompts, and discovery moments for your business.
Agent Experience Design
We blueprint the surfaces agents can understand and recommend.
MCP Buildout
We build production-grade MCP servers, apps, and integrations with enterprise-ready security.
Launch & Discoverability
We help you go live, get indexed, and improve how often agents actually surface you.
Embedded Team Support
Equivalent to deploying a focused team inside your company to move discoverability metrics fast.
AI Acceleration
For enterprise teams, we pair discoverability work with AI strategy, enablement, and internal acceleration.
Announcements
Latest News and Announcements
Talks, milestones, and field notes from Ghost Team as the agent ecosystem matures.
Frequently Asked Questions
Straight answers about how we work, what we build, and whether this is the right fit.
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