Hook Layer

Analyze a TikTok, YouTube, or Instagram creator by handle or channel ID. Returns viral DNA scores (viral_dna_score, replicability_score, originality_score, consistency_score, audience_fatigue), content patterns, format fingerprint, top recent videos with transcripts, content gaps, and recommended next research steps. Use when the user asks to analyze a creator, account, channel, or competitor. Supports TikTok (full transcript extraction), YouTube (Shorts and longform analysis with captions when available), and Instagram (Reels with best-effort transcripts). REPORTING: LEAD with headline_insight.wow — the single quantified lever the creator most needs to hear (the biggest performance gap across length/hook/format/cadence), stated FIRST, before any score — then headline_insight.so_what. That is the value-add "wow" opener.

The 24-48hr Panic Button. Turns a brand brief that just landed into a defensible one-page creative blueprint the manager can forward to the creator AND to the brand contact — hook + template + hashtag combo + trend velocity check + shoot instructions, in ONE call. USE WHEN a brand emails "product arrived, need content in 48 hours" and the manager needs a defensible direction NOW with no research time. Chains find_viral_template + trend_pulse + score_hook + predict_virality upstream but exposes them as one MCP tool so agents don't stitch. Owns the "brief-just-landed" panic ritual — the 2-minute moment right after a brand sends a brief when a creator manager needs a defensible content direction so they can hand a creator a plan today and shoot tomorrow. Cost 7 credits (bundle discount vs firing the chain manually). REPORTING: When you summarize this in chat, you MUST lead with blueprint.verdict (GO | NEEDS_MORE_DATA | NO_GO) and verdict_reason verbatim. Then surface blueprint.hook.text + blueprint.hook.trend_still_alive (up-slope | plateau | fading | unknown) — those are the two lines managers forward. If quality.level != "full" flag the reason explicitly before reporting the blueprint. If blueprint.verdict is NEEDS_MORE_DATA or NO_GO, the blueprint is a starting point, NOT a shippable direction — say so.

Find proven viral templates in a niche with example videos. Returns templates ranked by performance, including hook patterns, format structures, average views, and example URLs. Use when the user asks what's working in a niche or wants concrete copyable structures. Supports 17 niches with optional angle narrowing via query parameter for more specific results (e.g., "postpartum strength" within Fitness).

Extract a creator's voice DNA from reference samples and rewrite a draft in their style. Requires at least 3 reference samples (video URLs or text). Returns voice profile (energy, humor, vocabulary, signature phrases), reusable prompt instructions, and the rewritten draft. Use when the user wants to write in another creator's style or match a specific voice.

Score a draft script for viral potential with adversarial verification. Returns a virality score, recommendation (ship/rework/no-go), viral DNA breakdown with evidence, attack vectors analysis, and calibration metrics. Use when the user has a finished draft and wants pre-publish verification. Pass either a script string or a video URL.

Score a TikTok, Reels, or Shorts hook against proven viral patterns. Returns a 0-100 score, percentile rank, matched pattern, strengths, weaknesses, and three improved hook variations. Use when the user has a draft hook to validate, wants to compare alternatives, or needs feedback before publishing.

Search for short-form videos by keyword across TikTok or Instagram. Returns up to 20 videos ranked by engagement, with view counts, likes, shares, comments, hashtags, author info, and URLs. Use when the user asks to find videos about a topic or keyword. Supports optional filters for niche, minimum views, recency window, and region.

Research what is currently gaining traction in short-form content for a specific niche. Returns rising opportunities (formats, hooks, styles, topics) with growth signals, data sources, and saturated patterns to avoid. Use when the user asks what to post about, what's trending in a niche, or needs to validate a content idea against current trends. Supports 17 niches and optional region filtering.

Take a viral video and produce a fresh script that mirrors its structure and energy pattern for a new topic. Returns the extracted formula, scene-by-scene script with voiceover and visuals, camera directions, and text overlays. Use when the user finds a video they want to replicate the structure of. Pass either a video URL (TikTok, YouTube, or Instagram) or a transcript directly.