A new discovery surface
ChatGPT can organically surface your Plugin when it matches a user’s intent.
The user starts with a task, not a Plugin Store search. ChatGPT can understand the request, compare relevant callable capabilities, and present a Plugin inside the conversation. This creates a new organic discovery surface.
The shift
The recommendation is the new result.
Search gave users a list of links. ChatGPT can move from the Prompt to a Plugin that completes the task. Your Plugin now needs to win that recommendation.
Track customer activity and next actions in my CRM.
Your user asks
The user describes the outcome. They do not need to know which Plugin can complete it.
ChatGPT compares
ChatGPT considers the Plugins that could complete the task and matches their capabilities.
One gets used
The user connects the strongest match, then uses it in the conversation to complete the task.
Agent Tool Optimization
AEO wins the citation. ATO wins the invocation.
Answer Engine Optimization improves whether information is retrieved and cited. Agent Tool Optimization improves whether a callable Plugin is understood, matched, and surfaced when an agent completes a task.
Answer Engine Optimisation
AEO wins the citation.
AEO helps information get found, trusted, and cited in an answer.
Your content is cited.
Agent Tool Optimisation
ATO wins the invocation.
ATO helps a callable Plugin get discovered, selected, and used.
Your Plugin is recommended.
Understood
ChatGPT can tell what your Plugin does and which tasks it can complete.
Matched
Your capabilities clearly fit the user’s Prompt better than nearby alternatives.
Surfaced
Your Plugin earns a place in the recommendation shown inside the conversation.
The optimisation cycle
Improve your Plugin through a measured cycle.
ATO is continuous: measure what ChatGPT surfaces, diagnose the gaps, improve the signals, then verify the change with another measured Run.
- 1
Measure
Measure how often your Plugin appears for relevant Prompts.
- 2
Diagnose
Diagnose why it is missed or outranked by another Plugin.
- 3
Improve
Improve its positioning, tool descriptions, and task fit.
- 4
Verify
Verify the change with another measured Run, then repeat.
Your future score
Know when your Plugin can be measured for organic discovery.
Join the launch list. We will email you when scoring is live for your Category and your Plugin can receive its first discovery score.
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