ChatGPT Plugin

Ulta Beauty

Discover all things beauty

Brand: Ulta Beauty

Category: Commerce
Primary Subcategory: Health, Beauty & Supplements

Integration details

Description

Get recommendations, create routines & more for makeup, skin care, hair care, fragrance & body care, plus wellness finds & more.

Integration type: Plugin
Verification status: Not applicable
Platform: ChatGPT
Category: Commerce
Primary Subcategory: Health, Beauty & Supplements
Secondary Subcategories: None listed
Brand: Ulta Beauty
Access: No account required
First tracked: 2026-10-02
Tool count: 7
Geography: US

Agent DiscoverabilityChatGPT Plugin Discovery Score

ChatGPT organic discovery is live

Your score is coming

ChatGPT now suggests Plugins on its own when they match a user's request.Your Plugin Discovery Score measures how often yours appears, and it will show here as soon as it’s ready.

ChatGPT recommends Airtable when a user asks it to update a CRM. — ChatGPT surfaces Airtable because it matches the user's request.

Primary Subcategory

Competing in ChatGPT Health, Beauty & Supplements

View Category

Listed in alphabetical order

Primary Subcategory

BioStacksComing soonGet notified

CellFusion CComing soonGet notified

CocooncenterComing soonGet notified

Dolphin FitnessComing soonGet notified

Dr NutritionComing soonGet notified

Ulta BeautyComing soonGet notified

Tools

7 tools agents can invoke

Add one or more previously shown Ulta products to the guest cart. Widget-triggered only — the model must not call this tool. Returns cart contents and a checkout continue URL for ulta.com.
add_to_cart
Fetch full Ulta product details for one product already shown in a bundle or search result. Requires the product sku from a prior tool result.
get_product_details
Standalone product options and comparisons with no current buyable bundle (options/alternatives/compare/“show me a few”/which-to-pick), fragrance-only, unrelated multi-category option lists, or blocklisted brands (Dior, Chanel, Dyson, or Beyonce Parfums). Do NOT use when the guest wants an alternative inside an existing/viewed bundle—use refine_bundle for that item. Do NOT use for a buyable routine/set or total-budget bundle rebuild (search_bundles), or to redisplay a bundle (render_bundle). Returns ranked products with pdp_url links (no bundle widget).
product_search
Modify an already displayed Ulta bundle with a single replace, add, or remove operation while preserving unaffected items. Returns updated priced products plus a bundle_token for widget display via render_bundle; does not refresh the customer widget by itself.
refine_bundle
Required after every successful search_bundles or refine_bundle: show that bundle_token in the shopping widget before describing it. Also use to redisplay the current bundle when the guest asks to see it again (e.g. “show me the bundle again”, “open the widget”) using the existing bundle_token—do not call product_search or rebuild unless the token is missing/expired. Never invent a widget rejection.
render_bundle
Create a curated multi-product Ulta bundle/routine for a buyable look, set, kit, or coordinated recommendation. Prefer this over product_search for routines/goals—not for options/compare/which-to-pick (use product_search). Returns priced products plus a bundle_token. REQUIRED NEXT STEP: call render_bundle with that token before summarizing.
search_bundles
Record whether the guest rated the currently displayed bundle as a good or bad response. Widget-triggered feedback for the current bundle_token.
submit_response_feedback

FAQs

Ulta Beauty ChatGPT Plugin FAQ

How the directory, categories and Discoverability Score work.

Read the methodology

How do I improve Ulta Beauty's ChatGPT Plugin discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

What are Ulta Beauty alternatives on ChatGPT?

As of 2026-10-07, Ulta Beauty competes with BioStacks, CellFusion C, Cocooncenter, Dolphin Fitness, Dr Nutrition, ELLIE VINCY NAILS, Farmacia Siano, GrailPeople Shopping and 9 more in ChatGPT Health, Beauty & Supplements, ranked by public Discoverability Score.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.