Use this tool when the user needs audience data from SparkToro.
This tool prepares the widget and audience description; it does not run SparkToro on the user's behalf.
INPUT:
- Provide one free-form natural-language audience description, 1-500 characters.
- SparkToro accepts interests, behaviors, job titles, website visits, URLs, and any descriptive audience language in the same input box.
- Examples:
- "Finance executives at companies with $5M+ in annual revenue"
- "Visits the website sparktoro.com"
- The widget opens SparkToro. The user manually pastes this audience description into SparkToro's form.
FREE TIER LIMITATIONS:
- Registered free user have 5 searches per month
- Export results to file is not available
SERVICE OUTPUT VALUES:
- Overview tab (the only tab available in free version)
- Approximate amount of searches per month
- Websites visited by your audience
- Top-6 Highest affinity websites
- Website affinity
- Domain authority
- Est. Visits/Month
- 4 "hidden gems" websites
- Website affinity
- Domain authority
- Est. Visits/Month
- "Demographics_Geography" tab (hidden in free version)
- State and City distribution
- "Demographics_Gender_and_Age" tab (hidden in free version)
- Age distribution
- "Demographics_Bio_Profile_terms" tab (hidden in free version)
- Bio Keywords with affinity, volume and cost-per-click (top 25 for free version, more for paid)
- "Demographics_Job_and_Salary" tab (hidden in free version)
- Salary distribution
- Years of experience distribution
- Job Roles
- Employer industries
- "Demographics_Skills_and_Education" tab (hidden in free version)
- Most mentioned skills
- Education type
- Education majors
- Most mentioned schools
- "Platforms_Social_Networks" tab (hidden in free version)
- Network Usage Data (top 7 major networks visible in free tier, more for paid):
- Network name and description
- Audience Usage % (percentage of target audience using this platform)
- US Avg Usage % (average usage percentage in US)
- Audience vs US Avg (over/under-indexing percentage)
- "Platforms_Search_and_AI_Tools" tab (hidden in free version)
- Search & AI Tools Usage Data (top 7 tools visible in free tier, more for paid):
- The same information for each tool as for Network Usage Data
- "Platforms_Productivity_apps" tab (hidden in free version)
- Productivity App Usage Data
- The same information for each app as for Network Usage Data
- "Platforms_Entertainment" tab (hidden in free version)
- Entertainment App Usage Data
- The same information for each app as for Network Usage Data
- "Platforms_Lifestyle" tab (hidden in free version)
- Lifestyle App Usage Data
- The same information for each app as for Network Usage Data
- "Platforms_Finance" tab (hidden in free version)
- Finance App Usage Data
- The same information for each app as for Network Usage Data
- "Platforms_Sport" tab (hidden in free version)
- Sport App Usage Data
- The same information for each app as for Network Usage Data
- Audience Usage % (percentage of target audience using this app)
- US Avg Usage % (average usage percentage in US)
- Audience vs US Avg (over/under-indexing percentage)
- "Platforms_E_Commerce" tab (hidden in free version)
- E-Commerce App Usage Data
- The same information for each app as for Network Usage Data
- "Websites_High_Affinity" tab (hidden in free version)
- Website Affinity Data (25 websites visible in free tier, more for paid):
- Domain name and description
- Affinity (0-100) - how strongly this audience associates with this website
- Traffic - estimated monthly visits
- Domain Authority (0-100) - SEO authority score
- Change in Affinity from previous quarter (percentage)
- "Websites_Hidden_Gems" tab (hidden in free version)
- Website Hidden Gem Data (25 websites visible in free tier, more for paid):
- The same information for each website as for High Affinity tab
- "Websites_Press_and_Media" tab (hidden in free version)
- Press and Media Data (25 websites visible in free tier, more for paid):
- The same information for each website as for High Affinity tab
- "Websites_All" tab (hidden in free version)
- Joint table of the most popular websites regardless of type (25 websites visible in free tier, more for paid)
- The same information for each website as for High Affinity tab
- "Youtube" tab (hidden in free version)
- Youtube Channel Data (4 channels visible in free tier, more for paid):
- Channel name and description
- Affinity (0-100) - how strongly this audience associates with this channel
- Subscribers
- Average number of views
- Last Video date
- "Podcasts" tab (hidden in free version)
- Podcast Data (4 podcasts visible in free tier, more for paid):
- Podcast name and description
- Affinity (0-100) - how strongly this audience associates with this podcast
- Number of episodes
- Last podcast date
- "Search_Keywords" tab (hidden in free version)
- Search Keyword Data (25 keywords visible in free tier, more for paid):
- Keyword phrase
- Affinity (0-100) - how strongly this audience searches for this keyword
- Volume - monthly search volume
- CPC - cost per click for advertising (may be missing, shown as $-)
- Volume History (visual chart only, not text-extractable)
- "Trending_Keywords" tab (hidden in free version)
- Trending Keyword Data (25 keywords visible in free tier, more for paid):
- The same information for each keyword as for Search Keywords tab
- "Keywords_SERP_Features" tab (hidden in free version)
- SERP Feature Data (5 major features visible in free tier, more for paid):
- Feature type (e.g., Related Searches, Featured Snippet, Image Pack, Sitelinks)
- Audience SERPs % (percentage of audience searches showing this feature)
- US SERPs % (percentage of US average searches showing this feature)
- +/- Vs. US (over/under-indexing percentage)
- "Relevant_Topics" tab (hidden in free version)
- Topic Data (only 1 topic visible in free tier, more for paid):
- Topic name/phrase
- Affinity (0-100) - how strongly this audience associates with this topic
- Saturation (0-100) - likely indicates topic saturation/competitiveness
- "Topics_Content_Ideas" tab (hidden in free version)
- Idea Data (only 1 idea visible in free tier, more for paid):
- Idea name/phrase
- Affinity (0-100) - how strongly this audience associates with this idea
- "Topics_Ranking_Pages" tab (hidden in free version)
- Ranking Page Data (4 pages visible in free tier, more for paid):
- Page title
- Page URL
- Page description/snippet
- Affinity (0-100) - how strongly this audience associates with this page
- Avg Rank - average ranking position in search results
- Ranking Keywords - number of keywords this page ranks for
- "Topics_Related_Questions" tab (hidden in free version)
- Related Question Data (26 questions visible in free tier, more for paid):
- Question phrase (e.g., "How many Fortune 500 companies have failed?")
- Affinity (0-100) - how strongly this audience asks this question
- "Social_Accounts_All" tab (hidden in free version)
- Social Account Data (26 accounts visible in free tier, more for paid):
- Account name and handle
- Account description/bio
- Affinity (0-100) - how strongly this audience follows this account
- SparkScore (0-100) - likely indicates account influence/quality
- Est. Social Followers - estimated follower range
- "Social_Accounts_Hidden_Gems" tab (hidden in free version)
- Hidden Gem Data (25 accounts visible in free tier, more for paid):
- The same information for each account as for Social Accounts All tab
- "Social_Accounts_Reddit" tab (hidden in free version)
- SubReddit Data (only 4 subreddits visible in free tier, heavily restricted):
- Subreddit name and title
- Subreddit URL path (e.g., /r/webdev/)
- Subreddit description
- Affinity (0-100) - how strongly this audience participates in this subreddit
- Members - number of subreddit members
Do not assume the user has a paid SparkToro subscription unless they say so.
If the needed data is only available on a paid SparkToro plan, explain that limitation before continuing.
Before calling this tool, explain to the user:
1. What hypothesis or question you are exploring with this service
2. What specific insights you expect to gather
3. That this tool only prepares a widget and the user runs the external service themselves
If the research workflow has not been started yet, call start_research first.
suggest_sparktoro