Contentful

The Contentful App makes your Contentful spaces accessible to AI agents, enabling them to perform content management operations. Once installed, the app gives space admins a simple dashboard to control exactly which Contentful tools are available to AI clients: enable read-only access for marketing teams auditing content, or unlock write tools for developers building agentic workflows. Each space gets its own configuration.

View in the ChatGPT registry

Integration type: Plugin
Verification status: Not applicable
Platform: ChatGPT
Category: Content & Design
Primary Subcategory: CMS & Website Content Management
Secondary Subcategories: None listed
Brand: Contentful
Access: Account required
First tracked: 2026-07-14
Tool count: 69
Geography: US

ChatGPT Plugin Discoverability Score

ChatGPT organic discovery is not live yet

Contentful is tracked in the ChatGPT Plugin registry. Public organic-discovery measurement is not live for ChatGPT yet, so there is no score to publish today.

Get notified when your score goes live

Enter your work email and we’ll notify you when ChatGPT Plugin organic discovery scoring launches.

No spam. Unsubscribe any time.

Talk to our team

Primary Subcategory

Competing in ChatGPT CMS & Website Content Management

View Category

Listed in alphabetical order

Primary Subcategory

Adobe Experience ManagerOrganic discovery is pendingGet the score at launch

BrightSiteOrganic discovery is pendingGet the score at launch

ContentfulOrganic discovery is pendingGet the score at launch

Garchi CMSOrganic discovery is pendingGet the score at launch

Mintlify MCPOrganic discovery is pendingGet the score at launch

Score explained

How the Discoverability Score works

Organic discovery scoring for Contentful on ChatGPT is not live yet. The score will use measured agent conversations when it launches.

InvisibleBuriedEmergingCompetitiveWinning

Organic discovery scoring is pending. Your Plugin score will appear on this scale when measurement goes live.

FoundDiagnostic

Whether Claude found your Plugin in connector search. It must be Found before it can reach the picker, but the score counts picker appearances—not search results.

PickedMain score

How often your Plugin appeared in the picker, or Claude invoked it directly, across contested conversations. This percentage is the Discoverability Score; the headline number is rounded.

PositionedDiagnostic

What position your Plugin appeared in when it was shown in the picker. This shows prominence, but it does not affect the score.

Read the full scoring methodology Recommended guideHow to get your Claude Connector organically discoveredFollow the practical steps agents use to find, shortlist, and choose your Connector.

Tools

69 tools agents can invoke

Archive an asset or multiple assets. Archives assets that are no longer needed but should be preserved. Assets must be unpublished before they can be archived. Accepts either a single assetId (string) or an array of assetIds (up to 100 assets). For multiple assets, processes each one sequentially as a pseudo-bulk operation.
Archive an entry or multiple entries. Archives entries that are no longer needed but should be preserved. Entries must be unpublished before they can be archived. Accepts either a single entryId (string) or an array of entryIds (up to 100 entries). For multiple entries, processes each one sequentially as a pseudo-bulk operation.
Create a new AI action with clear instructions and well-defined variables. Best practices: (1) Use descriptive names that indicate the action's purpose, (2) Write specific, actionable instructions in the template, (3) Define meaningful variables with clear names like "sourceContent", "targetLocale", "entryId", or "contentType", (4) Embed variables into the template using the format {{var.{variableId}}}, (5) Consider the content editor's workflow and make the action intuitive to use. Example variables: content fields to process, locales for translation, reference entries, formatting preferences, or validation rules.
Create a new taxonomy concept in Contentful. Concepts are used to organize and categorize content within taxonomies. The prefLabel is required and should be localized. You can optionally provide a conceptId for a user-defined ID, or let Contentful generate one automatically. You can also include definitions, notes, relationships to other concepts, and various metadata fields.
Create a new taxonomy concept scheme in Contentful. Concept schemes organize related concepts and provide hierarchical structure for taxonomy management. The prefLabel is required and should be localized. You can optionally provide a conceptSchemeId for a user-defined ID, or let Contentful generate one automatically. You can also include definitions, notes, and references to top-level concepts.
Create a new content type
Create a new entry in Contentful. Before executing this function, you need to know the contentTypeId (not the content type NAME) and the fields of that contentType. You can get the fields definition by using the GET_CONTENT_TYPE tool. TAGS: To add tags to an entry, include a metadata object with a tags array. Each tag should be an object with sys.type='Link', sys.linkType='Tag', and sys.id='tagId'. Example: { metadata: { tags: [{ sys: { type: 'Link', linkType: 'Tag', id: 'myTagId' } }] } }.
Create a new environment
Create a new locale in your Contentful environment. A locale defines a language-region pair (e.g., "en-US" for English United States). You can specify fallback behavior, API availability settings, and whether the locale is optional for content editors. Note: setting 'default' is currently not supported.
Creates a new tag and returns it. Both name and ID must be unique to each environment. Tag names can be modified after creation, but the tag ID cannot. The tag visibility can be set to public or private, defaulting to private if not specified.
Creates a short-lived upload session for staging a binary file to Contentful. Returns uploadHandle, uploadUrl, and expiresAt. After receiving uploadUrl, PUT the raw file bytes to https://mcp.contentful.com{uploadUrl} with a Content-Length header (no auth required). Then call upload_asset with file.uploadHandle to create the Contentful asset. Note: ChatGPT users can skip this step — attach a file directly to upload_asset instead.
Delete a specific AI action from your Contentful space. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the AI action and a confirmToken. To complete the deletion, call this tool again with the same aiActionId, confirm: true, and the confirmToken from the preview response.
Delete an asset from your Contentful space. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the asset and a confirmToken. To complete the deletion, call this tool again with the same assetId, confirm: true, and the confirmToken from the preview response.
Delete a taxonomy concept from Contentful. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the concept and a confirmToken. To complete the deletion, call this tool again with the same conceptId, confirm: true, and the confirmToken from the preview response. The concept version is fetched server-side and used for optimistic concurrency control.
Delete a taxonomy concept scheme from Contentful. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the concept scheme and a confirmToken. To complete the deletion, call this tool again with the same conceptSchemeId, confirm: true, and the confirmToken from the preview response. The concept scheme version is fetched server-side and used for optimistic concurrency control.
Delete a content type from your Contentful space. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the content type and a confirmToken. To complete the deletion, call this tool again with the same contentTypeId, confirm: true, and the confirmToken from the preview response.
Permanently mark a single field as deleted on a content type. Destructive and irreversible once published. Updates the content type draft only — call publish_content_type afterwards for the deletion to take effect. The field must not be required AND must already be omitted in the published version of the content type. Run omit_content_type_field, then publish_content_type, before calling this. Use disable_content_type_field to temporarily hide a field instead.
Delete a specific content entry from your Contentful space. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the entry and a confirmToken. To complete the deletion, call this tool again with the same entryId, confirm: true, and the confirmToken from the preview response.
Delete an environment from your Contentful space. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview and a confirmToken. To complete the deletion, call this tool again with the same environmentId, confirm: true, and the confirmToken from the preview response.
Delete a specific locale from your Contentful environment. This is a two-phase operation: the first call (without confirm/confirmToken) returns a preview of the locale and a confirmToken. To complete the deletion, call this tool again with the same localeId, confirm: true, and the confirmToken from the preview response.
Toggle the disabled and/or omitted flags on a single field. Setting disabled=true hides the field from the editor UI; setting omitted=true removes it from API responses. Both flags are reversible. Updates the content type draft only — call publish_content_type afterwards for the change to take effect. Use omit_content_type_field when only changing the omitted flag.
Retrieve details about a specific AI action including its configuration, instructions, and defined variables
Retrieve information about a specific AI action invocation by its ID.
Retrieve an asset
Retrieve a specific taxonomy concept from Contentful. Returns the complete concept with all its properties including prefLabel, definition, relationships, and other metadata.
Retrieve a specific taxonomy concept scheme from Contentful. Returns the complete concept scheme with all its properties including prefLabel, definition, topConcepts, and other metadata.
Get details about a specific Contentful content type
Get the editor interface for a specific content type. Returns detailed configuration including field controls (widgets), sidebar widgets, editor layout, and group controls that define how the content type is displayed and edited in the Contentful web app.
Retrieve an existing entry
Retrieve version history (snapshots) of an entry for safe rollback. Call with only an entryId to list all available snapshots (each has a snapshot ID and metadata). Call with both entryId and snapshotId to retrieve the full field content of that specific snapshot, which can then be used to restore a previous version.
IMPORTANT: This tool must be called before using any other tools. It will get initial context and usage instructions for this MCP server.
Retrieve a specific locale from your Contentful environment
Get details of a specific organization
Get details of a space
Invoke an AI action with variables. MANDATORY BULK OPERATIONS: You MUST ALWAYS use bulk operations when processing multiple content pieces by adding multiple items to the fields array - never make separate calls. VARIABLES: Can be (1) String values for simple text input, or (2) Entity references to read from specific entry fields using {"entityId": "entryId", "entityPath": "fields.fieldName.locale", "entityType": "Entry"}. POLLING: Automatically polls every 3 seconds for up to 60 seconds. CRITICAL FOLLOW-UP: After invoking AI actions, you MUST immediately take the next step to complete the workflow. The tool response will provide specific guidance on required next steps - you must follow this guidance.
List AI actions in a space. Returns a maximum of 3 items per request. Use skip parameter to paginate through results.
List assets in a space. Returns a maximum of 3 items per request. Use skip parameter to paginate through results.
List taxonomy concept schemes in a Contentful organization. Supports pagination and filtering options. Returns a summarized view of concept schemes with essential information.
List taxonomy concepts in a Contentful organization. Supports multiple modes: (1) Default - list all concepts with pagination and filtering, (2) getTotalOnly - return only the total count of concepts, (3) getDescendants - get descendants of a specific concept (requires conceptId), (4) getAncestors - get ancestors of a specific concept (requires conceptId). Returns summarized view of concepts with essential information.
List content types in a space. Returns a maximum of 10 items per request. Use skip parameter to paginate through results.
Get all editor interfaces of a space. Returns configuration for how content types are displayed and edited in the Contentful web app, including field controls, sidebars, and layout settings.
List all environments in a space
List all locales in your Contentful environment. Returns locale information including language codes, fallback settings, and API availability.
List all organizations that the user has access to
List all available spaces
List all tags in a space. Returns all tags that exist in a given environment.
Mark a single field as omitted (or un-omitted) on a content type. Updates the content type draft only — call publish_content_type afterwards for the change to take effect. Reversible via the same tool with omitted=false. This is a prerequisite for delete_content_type_field: the field must be omitted in the published version before it can be deleted.
Publish an AI action to make it available for use in the Contentful web app
Publish an asset or multiple assets. Accepts either a single assetId (string) or an array of assetIds (up to 100 assets). For a single asset, it uses the standard publish operation. For multiple assets, it automatically uses bulk publishing.
Publish a content type

Contentful FAQ

How do I improve a ChatGPT Plugin's discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

What are Contentful alternatives on ChatGPT?

As of 2026-08-14, Contentful competes with Adobe Experience Manager, BrightSite, Garchi CMS, Mintlify MCP, Prismic, Sanity, Webflow, WordPress.com, WPWriter in ChatGPT CMS & Website Content Management, ranked by public Discoverability Score.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.