Website Auditor

Website Auditor checks and monitors how a website shows up in AI assistants (ChatGPT, Perplexity, Claude, Gemini) alongside a standard technical audit (SEO, security headers, broken links, performance). It returns an AI-visibility score, what changed over time, competitor comparisons, and specific fixes. Try it with no API key: get_sample_audit returns a complete sample report in the exact shape a real audit returns, with nothing to set up. Auditing your own site needs a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends); check_upgrade_status reports your standing with any valid key.

View in the Claude registry

Integration type: Connector
Verification status: Verified connector
Platform: Claude
Category: Marketing
Primary Subcategory: Pending
Secondary Subcategories: None listed
Brand: Website Auditor
Access: Unknown
First tracked: 2026-07-20
Tool count: 14
Geography: US

Claude Discoverability Score

Your public score is being prepared

Website Auditor is tracked in the public registry. Its Discoverability Score will appear as soon as the public benchmark is ready - never as an estimate.

Get your Discoverability Score

Primary Subcategory

Competitive lineup

No Primary Subcategory assigned yetOnce Website Auditor has a Primary Subcategory, the Plugins and Connectors it competes with will appear here with their scores.

Score explained

How the Discoverability Score works

The Claude Discoverability Score will be the percentage of contested conversations where Website Auditor appears in the connector picker or Claude invokes it directly. Found and Positioned will be shown as diagnostics, not score inputs.

InvisibleBuriedEmergingCompetitiveWinning

Organic discovery scoring is pending. Your Connector score will appear on this scale when measurement goes live.

FoundDiagnostic

Whether Claude found your Connector in connector search. It must be Found before it can reach the picker, but the score counts picker appearances—not search results.

PickedMain score

How often your Connector appeared in the picker, or Claude invoked it directly, across contested conversations. This percentage is the Discoverability Score; the headline number is rounded.

PositionedDiagnostic

What position your Connector appeared in when it was shown in the picker. This shows prominence, but it does not affect the score.

Read the full scoring methodology Recommended guideHow to get your Claude Connector organically discoveredFollow the practical steps agents use to find, shortlist, and choose your Connector.

Tools

14 tools agents can invoke

Check upgrade status [read-only]. Reports the caller's own subscription standing: tier (none/free/pro), status, period end, and what upgrading unlocks — including that starting Pro requires a payment method and accepting the Terms. Works with any valid API key; consumes no audit quota.
Compare against competitors [read-only]. Compare a website's AI visibility head-to-head against named competitors. Returns each competitor's score and where they appear that the site does not. Quota-aware: caps the audit fan-out to the remaining daily quota and reports any competitors it had to skip.
Generate JSON-LD schema [read-only]. Generate ready-to-paste structured data (JSON-LD) tailored to a website, to improve how AI assistants and search engines understand it. Returns valid JSON-LD plus placement notes. Requires Pro.
Check AI visibility [read-only]. Check how visible a website is to AI assistants right now. Returns an overall AI-visibility score (0-100), a per-engine breakdown (ChatGPT, Perplexity, Claude, Gemini), and the top competitor appearing in place of the site. Includes 7- and 30-day trend data from stored snapshot history. When name_warning is present, the business name behind the score could not be verified — relay that caveat rather than presenting the score as settled fact, and offer to re-run with an explicit business name. Requires an active subscription.
Benchmark vs industry/geo [read-only]. Benchmark a website's AI visibility against its industry and location. Returns percentile, peer median, sample size, and a position summary rather than an absolute number. Requires Pro.
What changed since last check [read-only]. Report what changed in a website's AI visibility and audit since it was last checked. Requires the domain to be tracked. Returns deltas: score movement, engines gained/lost, competitors that moved, and new or resolved issues.
Monitoring status summary [read-only]. Get a glanceable summary of monitoring status across all tracked websites — latest AI-visibility score, when each was last audited and next runs, and the most recent change since the prior check.
Prioritized fixes [read-only]. Get specific, prioritized fixes to raise a website's AI-visibility and audit scores. Returns ranked actions, each with why it matters, expected impact, and effort. Requires Pro.
Shareable report + badge [read-only]. Get a shareable report URL and the embeddable "Audited by Website Auditor" badge snippet for a website. Returns a link and an HTML badge snippet. Requires Pro.
See a complete sample Website Auditor report with no API key and no setup. Returns fixed sample data for example.com in the exact shape a real audit returns — scored summary, per-test results, and the AI-visibility breakdown across ChatGPT, Perplexity, Claude and Gemini. Use it to check the output fits your needs before subscribing.
List monitored sites [read-only]. List the websites currently being monitored for AI visibility on a schedule. Returns each tracked domain with its cadence and active state, plus slots used and remaining.
Run a full audit [read-only]. Run a full one-time audit of a website — AI visibility plus SEO, security headers, broken links, and performance. Returns a scored summary across categories and a link to the full report. When name_warning is present, the business name the AI-visibility score was measured against could not be verified — relay that caveat rather than presenting the score as settled fact. Requires an active subscription.
Start/stop monitoring [destructive: writes tracking state]. Start (or stop) ongoing weekly monitoring of a website's AI visibility on a schedule. Establishes the history that get_changes reads from.
Stop monitoring [destructive: writes tracking state]. Stop ongoing monitoring of a website's AI visibility and free up a monitoring slot. Idempotent.

Website Auditor FAQ

How do I improve a Verified connector's discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.