Talk at MCP Connect Paris: If the LLM Can't Find You, You Don't Exist

Ghost Team was invited to speak at MCP Connect Day in Paris.

More than 200 builders and enterprise teams were in the room, all focused on what the future of MCP and ChatGPT apps could become.

A few standout moments from the day:

• A strong session from Postman on generative UI and what agent-native interfaces could look like as the ecosystem matures.
• A thoughtful talk from Hugging Face on the protocol layer, including how transports may need to evolve and what is changing underneath the surface.
• Great conversations across the room on what needs to happen for MCP apps to become easier to build, easier to trust, and easier to discover.
• A rare look at OpenAI's thinking on ChatGPT apps, the Apps SDK, and the MCP roadmap.

Ghost Team's talk focused on discoverability: if the LLM cannot find your app, it effectively does not exist.

We are moving into an intent-based web where the winning products are the ones agents can find, trust, and choose at the moment of need.

You can read the original event post on LinkedIn here.