Accelerating AI adoption from AI-curious to AI-first

Noetic is a strategic communications and content consultancy founded with a clear ambition: to be built for the AI age. Not AI as a bolt-on and not AI as a tagline, but AI shaping how the business is designed, how the team works, and how the next generation of consultancy gets done.

Hear directly from Noetic:

• There was no structured AI adoption plan, so team members were experimenting in silos with duplicated effort and rising subscription costs.
• The sheer volume of new AI tools created overwhelm, with no framework for deciding what actually mattered for Noetic's work.
• A gap was opening between leadership visibility and day-to-day usage on the ground.
• Previous AI exploration had not yet translated into tangible workflow change.
• As advisors on the future of content, falling behind on AI was not an option.

Claire Farah

Managing Partner, Noetic

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LinkedIn

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It's wild how much has changed between our AI acceleration session in December and the one we had last week. The pace is relentless, but having Elliot Garreffa guide us is keeping us moving and energised.

Ghost Team embedded with Noetic as a strategic AI partner rather than a training vendor. The brief was to help the company understand what AI meant for the business and bring every person in the business along.

• Deep discovery: We ran discovery calls with leadership and ground-level teams to understand existing tools, subscriptions, workflows, confidence levels, and what had already been tried.
• AI Acceleration sessions: We delivered two intensive workshops spaced two months apart so the team could absorb the material, apply it, and return with sharper questions. Every session included hands-on building.
• The full Claude ecosystem: We trained the team across Claude Projects, Claude Skills, Claude Cowork, and practical workflows inside Excel and PowerPoint, with every team member building role-specific Skills on the day.
• A shared framework: We introduced a company-wide lens of core, cost, and opportunity, alongside a prioritised AI backlog labelled by complexity and value so the team could start with quick wins and build momentum.

Noetic

Company page

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LinkedIn

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A wonderful analogy for the pace of AI: we held our second AI immersion session last week with our brilliant advisory partner, Elliot Garreffa, and many of the tools we explored weren't even live when we held our first session just two months earlier. So... we're planning another for two months' time to dive deep on the amazing tools which don't exist yet.

Noetic is not just ready for the AI age. They are now leading the conversation their clients are increasingly coming to them for.

• Every team member is now actively building custom Claude Skills, GPTs, and workflows tailored to their role.
• Work that used to take an hour is now taking ten minutes across the team.
• Noetic now has a structured AI adoption framework and prioritised backlog guiding investment decisions.
• The company adopted an 'explore and adore' one-in, one-out policy to keep AI growth cost-neutral and disciplined.
• Leadership and the ground team are now aligned on what is happening with AI inside the business.

Roslyn Casey Shaw

Founder, Noetic

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LinkedIn

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My key takeouts from our AI transformation so far: - Managing tools, automations and agents is critical. We're assigning a lead to every tool and exploration. Colleagues get a month to 'explore and adore' or 'explore and deplore'. If it's the former, they train the rest of us and ideally cut an old tool in the process (aiming for one-in, one-out, to stay cost neutral). - Proper AI learning can't be a fleeting dabble. You have to accept a bit of grind. - Without management-level coordination, you risk subscription cost blowouts and duplicated effort. Thanks to the Noetic team for giving yourselves to this, to Elliot Garreffa and Ghost Team who've become indispensable partners, and to Ruth Harper and Gwenaelle de la Roche who joined as guests for our session on MCP Apps and their implications for enterprise. We love this stuff. If any clients or contacts want to compare notes over coffee, please reach out.

Matthew Sansom

Partner, Strategic Content, Noetic

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LinkedIn

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Thank you, Elliot Garreffa - you have an unparalleled ability to teach dogs of all ages new tricks, and what's even more impressive, they retain them!