LinkedIn Personal Brand Content Agent

Nicholson Glover, a recruitment agency, has transformed their LinkedIn content strategy by partnering with Ghost Team to build an AI-powered LinkedIn Growth Agent. Led by Rudy Fernando, the firm now saves dozens of hours weekly across their team of 5 while consistently posting high-quality, on-brand content that resonates with their audience - including a viral post with +300k impressions within the first 2 weeks.

The Challenge: Manual Content Creation Draining Valuable Time

Nicholson Glover faced the classic scaling challenge in content marketing:

• 10+ hours every week spent manually researching and creating LinkedIn content
• Difficulty identifying which topics and formats were currently resonating in their industry
• Time-consuming process to stay on top of recruitment industry trends
• Need to maintain consistent, on-brand messaging while scaling content production
• Limited capacity to analyze competitor content and identify high-performing patterns

"We needed a way to stay on top of what is relevant in the industry to help inform which content it's best to then try and emulate," explained Rudy Fernando, reflecting on the challenge of maintaining thought leadership in the competitive recruitment space.

The Solution: AI-Powered LinkedIn Personal Brand Content System

Ghost Team developed a custom LinkedIn Growth Agent through a 3-day proof of value sprint, creating a system that automates both content research and creation.

What Was Built:

• Automated Weekly Intelligence: System gathers top-performing LinkedIn posts (100+ likes) in the recruitment category every Monday at 9 AM
• Multi-Source Content Research: Tracks both keyword-based searches and specific high-performing creator profiles
• Content Generation: Based on these themes, it generates unique posts in Nicholson Glover's tone of voice, ensuring all content is created around trending topics
• Performance Tracking: Ranks content by engagement to identify currently trending topics

The system delivers content research and creation with minimal user interaction.

The Results: Dozens of Hours Saved, Consistent High-Quality Content

The results speak for themselves:

Time & Efficiency Gains:

• Dozens of hours saved weekly across their team of 5
• Reduced content creation time from 10+ hours to approximately 5 minutes per week for content selection
• 24/7 automated research running every Monday morning without manual intervention

Content Performance:

• One viral post generated 200-300 new followers
• Consistent high-quality content output across the entire team
• Content ranked by engagement provides instant insights into trending topics

Adoption & Impact:

• "Game-changer" system with strong team adoption
• Colleague Francis, despite usual disinterest in new tech, became a power user—indicating exceptional value and ease of use
• LinkedIn now serves as an effective "shop window" for potential clients and candidates

"The system's ability to rank content by likes, providing insights into currently resonating topics on LinkedIn, helps create viral posts," shared Rudy Fernando. "It's become the intangible yet crucial value of LinkedIn for building credibility and serving as a 'shop window' for potential clients and candidates."