Ghost Team
2050cards, a B2B platform revolutionizing digital gifting through WhatsApp, transformed their SEO strategy by partnering with Ghost Team to build an AI-powered SEO automation system. The company reduced content creation costs by 95% while increasing blog production from 3 posts per month to 3 posts per week—saving 15-20 hours weekly and eliminating £5,000/month in SEO agency costs.
"The results have been way beyond what we were expecting. We used to spend around $900 a month for two articles. Now we get 30 rich, data-led posts every 30 days for a fraction of the cost," shared Oliver Trace, CEO at 2050 Cards.
The Challenge: Manual SEO Draining Resources and Slowing Growth
2050cards faced critical bottlenecks as they scaled their B2B platform:
- £5,000/month in SEO agency costs with limited transparency and control over the process
- Difficulty staying current with competitor strategies and trending topics in their niche
- Inconsistent blog production limiting organic search visibility and inbound lead generation
- Technical complexity of SEO preventing non-technical team members from contributing
"The focus is all about B2B and acquisition," explained Oliver, describing the challenge of scaling their marketing efforts while managing rapid business growth. The team needed a system that could deliver professional SEO content without the ongoing agency overhead or massive time investment.
The Solution: AI-Powered SEO Content Intelligence Engine
Ghost Team developed a comprehensive SEO automation system, creating an end-to-end workflow that runs with minimal human intervention.
What Was Built:
- Automated keyword intelligence: System conducts deep research using DataForSEO, pulling live keyword volumes, competition scores, and opportunity analysis
- Multi-angle competitor scanning: Tracks top-performing content across competitors and industry leaders to identify content gaps
- SEvO (Search-Everywhere Optimisation) strategy generation: Creates comprehensive content strategies optimising for appearing in Google and LLMs
- One-click blog creation: Generates complete, SEO-optimized blog articles (300-2,000 words) with proper H2/H3 structure in the company's brand voice
- Automated delivery: Outputs both Google Docs and HTML formats, automatically saved to Google Drive and emailed to stakeholders
The system runs on a scheduled basis, delivering fresh keyword research every Monday morning and enabling the team to publish production-ready content with just 5-10 minutes of review time.
The Results: 95% Cost Reduction and 400% Production Increase
The results speak for themselves:
Time & Efficiency Gains:
- 95% reduction in content creation costs—eliminated £5,000/month SEO agency spend
- £200/month cost savings from DataForSEO integration vs. SEMrush or Ahrefs subscriptions
Production & Output:
- 400% increase in blog production—from 3 posts per month to 3 posts per week
- Complete blog drafts delivered ready for 10-minute final edits before publishing
Strategic Impact:
- Built comprehensive SEO foundation ahead of custom website launch for immediate organic traffic gains
- Positioned content engine to support B2B acquisition goals through consistent inbound lead generation
- Created sustainable, scalable content process independent of agency dependencies
"The results have been way beyond what we were expecting. We used to spend around $900 a month for two articles. Now we get 30 rich, data-led posts every 30 days for a fraction of the cost."
Oliver Trace
CEO